Beyond ordinary
Unleash your originality with Affinity Collective
Your side-to-side Digital and TTL Marketing service partner that uses analytics to inspire creativity.
What we do
Standard services, extraordinary execution.
Digital, BTL, ATL, and Packaging are designed to be Beyond Ordinary.
We’re a collective of specialists: Debbie Shepard (the Strategy & Digital powerhouse), Steve Clayton (our award-winning ATL visionary), and Alexa Samson (our Chief Connector and resident socialite).
Together, we’re here to build your brand, keep the creative energy flowing and your communication on point.
Affinity Collective ranks as a top digital agency with Design Rush
The Grind
In 2025, our focus on strategy and analytics paid off with 52,67M Social Media Impressions, a 38% increase in Followers, and a 55% increase in Interactions, driven by authentic, engaging community management. We responded to 44.94k Incoming Messages and 17.2k Comments.
TikTok
Chippa Serving Up Flava on TikTok Chippa’s got the moves (and the views) on TikTok, thanks to the spice of Affinity Collective! ️
Their promoted vids slapped with a 97.9% view rate, leaving audiences hungry for more. And with a frequency of 2.38, they’re keeping the peeps coming back for seconds (or thirds!)
From Corporate Comms to B2B, our focus is on delivering results.
Google Ads
Super C #SpinSummer Sizzles! 218% Click Surge, 8.3% Engagement, and Skyrocketing ROI. But the heat didn’t stop there!
Google Video Ads added fuel to the fire, generating a view rate of 27.66%.
TTL
From digital to in-store and packaging to outdoor.
Our services drive results.
On Point
Download
Digital Trends 2026
Everyone’s talking about being “on trend”, but we’d rather show you how to set them. We’ve put together a quick guide to the 2026 Digital & Media Landscape to help you unlock a little extra curiosity this year.
Download
South Africa’s Digital Landscape
Keep plugged into South Africa’s digital transformation. The 1-page infographic illustrates where social media users engage, penetration of the top 5 social media platforms and drivers of brand discovery.
Download
Decode South Africa’s Consumers
Affinity’s 5-page infographic offers a quick breakdown of South Africa’s key consumer segments for marketers to shape winning marketing strategies and brief agencies more effectively.
Contact Us
2025 Highlights
In 2025, our focus on strategy and analytics paid off with 52,67M Social Media Impressions, a 38% increase in Followers, and a 55% increase in Interactions, driven by authentic, engaging community management. We responded to 44.94k Incoming Messages and 17.2k Comments.
On Point
Digital Trends
2026
Everyone's talking about being "on trend", but we'd rather show you how to set them.
We've put together a quick guide to the 2026 Digital & Media Landscape to help you unlock a little extra curiosity this year.
South Africa's
Digital Landscape
Keep plugged into South Africa's
digital transformation.
The 1-page
infographic illustrates where social
media users engage, penetration of
the top 5 social media platforms and
drivers of brand discovery.
Decode South Africa's
Consumers
Affinity's 5-page infographic offers a
quick breakdown of South Africa's
key consumer segments for
marketers to shape winning
marketing strategies and brief
agencies more effectively.
2025 Highlights
In 2025, our focus on strategy and analytics paid off with 52,67M Social Media Impressions, a 38% increase in Followers, and a 55% increase in Interactions, driven by authentic, engaging community management. We responded to 44.94k Incoming Messages and 17.2k Comments.
Contact UsOur Clients
Testimonials
Purpose-led and inspiring. Always willing to share knowledge, upskill and push the boundaries.
Affinity is an excellent strategic partner to drive business growth.
Kate Ludwig
Premier FMCG
Amazing company to work with, they not only have a strong business understanding they’re also creative and push the envelope.
Will definitely recommend
Elizabeth van Eeden
Premier FMCG
Affinity Collective seemed to quickly understand my company's needs and requirements to produce the most professional output.
Graham Audouin
NAC Engineering