Beyond ordinary

Unleash your originality with Affinity Collective

Your side-to-side digital service partner that uses analytics to inspire creativity

On Point

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2023 Highlights

In 2023, our focus on strategy and analytics paid off, with 7 million reach, a Net New Fans increase of 220%, and an average promoted Interaction Rate of 5.2%


Decode South Africa’s Consumers​

Affinity’s 5-page infographic offers a quick breakdown of South Africa’s key consumer segments for marketers to shape winning marketing strategies and brief agencies more effectively.


2024 Content

Ready to take your content game to the next level this year? We’ve got the inside scoop on 8 essential trends that will help you stand out, captivate your audience, and achieve your goals.


South Africa’s Digital Landscape

Keep plugged into South Africa’s digital transformation. The 2-page infographic illustrates where social media users engage, penetration of the top 5 social media platforms and drivers of brand discovery.

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From Insights to Impact. Research & Strategy Bundle R25,000*

Get Market Ready in Days! 12-question online survey, an actionable strategy and social media content pillars delivered to you in 10 working days. Know your audience. Grow your business through the power of insights. *Limited time offer. Excl. VAT.

Our Clients

Level Up

Level Up your LinkedIn


Build a powerful network and attract opportunities by investing in a 1-on-1 session to optimise your profile, expand your network, and achieve real results.

Dates: 3 Hours, online by appointment.

Upgrade your Social Media Game


Dominate social media in 2 days. Hands-on training including content pillars and content plans, community management, copywriting, designing artwork, and how to use tools like Hootsuite, Canva, Brandwatch, and Meta Ads Manager.

Date: 11th and 12th September 2024, 7th and 8th November 2024, 6th and 7th February 2025

Marketing Finance Webinar


Master the financial skills marketers need. Learn to analyse P&Ls, forecast revenue and market share, and build persuasive presentations using waterfall/bubble graphs.

Dates: 14th August 2024, 11th December 2024

Online: 9 am to 1 pm

Marketing Fundamentals: Strategy to Results


Hold your own in big business. Through individual and group exercises using a B2C brand, you will unpack target audiences and consumer profiles, develop a brand blueprint and positioning statement, and build an actionable brand plan.

Dates: 17th and 18th July 2024, 15th and 16th October 2024, 19th and 20th February 2025

The Grind​

In 2023, our client brands reached over 7 million people in South Africa, increasing Net New Fans by 220% and an average promoted Interaction Rate of 5.2%.


From Corporate Communications to B2B, our focus is on delivering results with our clients realising an average promoted all-time Click Through Rate of 2,79% to 3,07%


Chippa Serving Up Flava on TikTok Chippa’s got the moves (and the views) on TikTok, thanks to the spice of Affinity Collective! ️Their promoted vids slapped with a 97.9% view rate, leaving audiences hungry for more. And with a frequency of 2.38, they’re keeping the peeps coming back for seconds (or thirds!)

Affinity Collective ranks as a top digital agency with Design Rush