Beyond ordinary

Unleash your originality with Affinity Collective

Your side-to-side digital service partner that uses analytics to inspire creativity

On Point

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2023 Highlights

In 2023, our focus on strategy and analytics paid off, with 7 million reach, a Net New Fans increase of 220%, and an average promoted Interaction Rate of 5.2%


Decode South Africa’s Consumers​

Affinity’s 5-page infographic offers a quick breakdown of South Africa’s key consumer segments for marketers to shape winning marketing strategies and brief agencies more effectively.


2024 Content

Ready to take your content game to the next level this year? We’ve got the inside scoop on 8 essential trends that will help you stand out, captivate your audience, and achieve your goals.


South Africa’s Digital Landscape

Keep plugged into South Africa’s digital transformation. The 2-page infographic illustrates where social media users engage, penetration of the top 5 social media platforms and drivers of brand discovery.

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From Insights to Impact. Research & Strategy Bundle R25,000*

Get Market Ready in Days! 12-question online survey, an actionable strategy and social media content pillars delivered to you in 10 working days. Know your audience. Grow your business through the power of insights. *Limited time offer. Excl. VAT.

Our Clients

Level Up

Level Up your LinkedIn


Is your LinkedIn profile reflecting your true potential? Invest in an upgraded LinkedIn Executive Profile to amplify your professional brand. Our experts will help you.

Date: 3 Hours, by Appointment

Upgrade your Social Media Game


This is NOT just a lecture! Learn by Doing: Content Calendar, Copywriting, Canva Design, Optimized Audiences & Media Spend Smarts.

Date: 18 & 19 June

Marketing Finance Webinar


Unlock the secrets to business success: Master data, drive innovation, and soar above the competition!

Date: 14th August 2024

Marketing Fundamentals: Strategy to Results


The interactive 2-day sessions combine business best marketing practices with case studies to learn about what is needed for marketing execution to amplify the strategy and get results.

Date: 17 and 18 July 2024

The Grind​

In 2023, our client brands reached over 7 million people in South Africa, increasing Net New Fans by 220% and an average promoted Interaction Rate of 5.2%.


From Corporate Communications to B2B, our focus is on delivering results with our clients realising an average promoted all-time Click Through Rate of 2,79% to 3,07%


Chippa Serving Up Flava on TikTok Chippa’s got the moves (and the views) on TikTok, thanks to the spice of Affinity Collective! ️Their promoted vids slapped with a 97.9% view rate, leaving audiences hungry for more. And with a frequency of 2.38, they’re keeping the peeps coming back for seconds (or thirds!)

Affinity Collective ranks as a top digital agency with Design Rush