Digital Marketing Agency

Led by Marketers

We are marketers who understand digital and business levers to generate impactful solutions that drive your bottom line. We have been the client, so we know how companies work. That is why we offer a one-stop service that includes everything from social media management to paid digital, e-commerce, and digital research, as well as marketing and business consulting.

Our Services

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Ask About Our Social Media Packages

For us, it’s all about helping you make more money. That’s why we build a call to action like “shop now” or “learn more” link to a website URL into all our social media posts.

For B2B or Corporate Communications, we understand LinkedIn marketing. Whether you need the expertise to set up a LinkedIn Company Page, Profiles for your Executives, industry leadership content for your page, or training for your sales team on using the LinkedIn network to drive leads, we can help you.

For B2C, we have a team of consultants with diverse experience on the many platforms out there. As marketing strategists, we will help you identify the right platform – whether it’s Facebook, Instagram, Twitter, YouTube, TikTok, WhatsApp, and more - to align with your business goals.

Support services include Social Media Listening and training in Social Media Etiquette for digital risk management.

Pioneers in Digital Innovation

Affinity Collective pioneered a digital research offer that provides deep category and brand insights to translate social listening data into an insights-driven quantified category and brand strategy. We can do this across Africa.

Our research reports quantify category drivers, brand health and brand drivers versus the competitor set. Within this report, we include purchase drivers. This, combined with a Design Thinking Workshop has been developed to create a strategy and activities based on real insights that will impact your business.

More Sales with
Digital and Social
Media Platforms

We know it’s not about how many hits you get; it’s about how many sales you get. We work across platforms to find the nuggets that drive your business so you can sell more.

#DidYouKnow
South Africans spend over 9 hours a day online – and a third of that time is spent on social media.
#DidYouKnow 78% of consumers say companies’ social media posts impact their
purchases

source: https://www.yellow.com.au/
social-media-report

Digital & Social Media Platforms

Engineering to FMCG

We are great at specialist industries like engineering, software, and finance. We also have extensive experience with FMCG.

We don’t think one size fits all, which is why we use tools to develop insights to build digital strategies, measure everything we do and then adjust to optimise outcomes.

That’s why we create reports that show how your cash has turned into results.

We’ve Got This

FMCG: By tactically using a “Shop Now” call to action on Social Media, we tripled online % contribution to revenue within 3 months. (KinderJoy)

B2B: From brief to “go live”, we designed and published a website, seeded social media and developed PowerPoint content for an engineering trade show that resulted in a business pipeline worth millions of Rands.

Nac - Industrial Automation
Kerron Edmunson
B2B: Sometimes simple is better. Using a WordPress template 1-page style website, our client moved to a global
Alexa ranking of 900,017 and in the top
7,000 in South Africa within six months of
going live.

FMCG: As the social media agency for the Premier FMCG candy portfolio, Affinity Collective is excited that Manhattan Sweets
was rated the most
engaging candy brand in
South Africa
by Socialbakers.

Corporate Comms: Our corporate client within
FMCG leads the LinkedIn competitor engagement rate with 12,3%,
significantly outperforming
FMCG competitors (6-week average, August 2021).
(Premier FMCG)

B2B: Sometimes simple is better. Using a WordPress template 1-page style website, our client moved to a global Alexa ranking of 900,017 and in the top 7,000 in South Africa within six months of going live.

FMCG: As the social media agency for the Premier FMCG candy portfolio, Affinity Collective is excited that Manhattan Sweets was rated the most engaging candy brand in South Africa by
Socialbakers.

Corporate Comms: Our corporate client within
FMCG leads the LinkedIn competitor engagement rate with 12,3%,
significantly outperforming
FMCG competitors (6-week average, August 2021).
(Premier FMCG)

FMCG: As the social media agency for the Premier FMCG candy portfolio, Affinity Collective is excited that Manhattan Sweets was rated the most engaging candy brand in South Africa by Socialbakers.

Corporate Comms: Our corporate client within FMCG leads the LinkedIn competitor engagement rate with 12,3%, significantly outperforming FMCG competitors (6-week average, August 2021).

(Premier FMCG)

Who We Are

Affinity Collective is not your standard type of agency. We have almost no full time employees. Instead, we have a “Collective” of senior consultants and agile agencies that have different specializations and industry experience across Africa so we can allocate the right resources to you.

Meet our core collective.

Marketing and Business
Strategic Consulting

As a team of marketers that love strategy and business results, we also do business and marketing consulting. If you need help developing an innovation pipeline and understanding the size of the prize, a market share prediction model, an insights driven brand plan, or a market  entry assessment, give us a call.

Kate Ludwig, Marketing Executive of Confectionery & Beverages for Premier FMCG, “Debbie Shepard has a wealth of knowledge across multiple industries and categories and that makes her a critical and valuable strategic partner. Debbie has worked on strategic plans where she has cleaned up the raw data, designed informative graphs and extracted valuable insights. Her work has involved researching trends, working on new product development, commercial studies and shortlisting opportunities based on size of prize and ease of implementation. In order to lead these initiatives, Debbie has immersed herself in the business and in a very short space of time has working knowledge of the full value chain. She is flexible in her approach which makes working with her and the team at Affinity so enjoyable. Due to Debbie’s depth of knowledge, strong business acumen and inquisitive mind the balance of creativity and commercial is the winning formula that she brings to the table. After any engagement with Debbie, I always leave feeling more informed, inspired, and relaxed as I know that Affinity will get the job done. “

Elizabeth van Eeden, Marketing Manager on the Dog Portfolio for Martin & Martin, “I have rarely found a team that can combine data analytics, operational understanding, and big picture strategic thinking. Working with Affinity on two projects that included Brand Hierarchy and Segmentation and a 5-year innovation plan delivered tangible value to our organisation. The team went over and above with shopper surveys, market data and internal revenue insights, and detailed international and South African trend reviews, which helped us gain insight into our customer’s purchase drivers and highlighted various opportunities, risks, priorities, and size of prize.”

Alan Taylor, NAC Engineering, “When assigned with improving the drab existing company image our marketing team turned to Affinity for help. Our engineering company NAC Engineering branding needed urgent intervention that required a more imaginative approach than we as engineers could possibly produce. Affinity Collective’s knowledge and attention to detail revamped our corporate image by building a fantastic new website, assorted technical brochures and a company presentation video with a new look which brought numerous accolades from our clients and affiliates. They quickly grasped the requirements and understood what we, as NAC Engineering, so seriously lacked in a distinctive modern image. Affinity was not only thorough but also easy to work with and always willing to take the time to discuss our concerns and respond to questions. They quickly derived solutions for our particularly technical requisites, succinctly grasping the image we wanted to project universally. I highly recommend Affinity Collective.”

Marketing 101
Courses

We believe that to be a success, Brand Managers need to understand the foundations of marketing. That means knowing how to interpret market data, read P&L’s and develop a robust situational analysis to build brand plans and innovation pipelines.

Our courses are workshop-based and cost R8,500 (excl. VAT) per 4-hour session.

Social Media Risk Management Course

Social Media Risk Management Course

This course trains your teams on social media etiquette with a focus on:

This course is workshop-based and costs R4,500 (excl. VAT) per 1,5-hour session.

A Digital Perspective

Here are some of the highlights from our blog…

What’s LinkedIn and Why is it Important?

LinkedIn is a business networking site that allows professionals to network with previous and current colleagues and industry peers. This has the dual purpose of raising the profile of yourself and your organisation. It is a great way for entrepreneurs to network with your current client base and ask for […]

Top 10 LinkedIn Tips to Positively Impact Your Career

First impressions are often made online. What you look like and say in your LinkedIn, Facebook, Twitter, and Instagram profiles creates an online persona of who you are and what you can deliver. This will often influence the hiring process of potential employers. Your online profile is the new handshake. […]

Social Media Tips for SME’s

With over 25 million active social media users online spending an average of 9 hours online per day, social media has become one of the essential mediums to communicate with your customers. 1 Ornico’s SA Social Media Report 2021 states that 47% of people discover new brands through social media, […]

Social Media Etiquette for Business Professionals

In today’s “always-on” world with access to people 24/7, the lines between work and personal time have become blurry. Many business people may not fully understand the career or relationship repercussions of WhatsApp’ing a colleague at 10 pm about a work issue or messaging an agency on a public holiday […]

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