Join our 4-hour online session that includes practical, interactive exercises and examples. You will learn financial terms and what’s needed to be a marketer who can speak the language of finance and impacts your organisation’s bottom line. Learn to:

• Analyse P&Ls: Gain a deep understanding of Profit & Loss (P&L) statements and how they relate to marketing performance.
• Forecast Revenue & Profitability: Develop the skills to accurately project the financial impact of new product or service launches.
• Understand Market Share Dynamics: Analyse market share data and identify opportunities for growth.
• Project Market Share Growth: Learn how marketing activities or innovation can influence market share and use this knowledge to make strategic decisions.
• Create Compelling Presentations: Communicate revenue projections and portfolio opportunities to your leadership team by learning how to build waterfall and bubble graphs

Register Now. Seats are limited.