Beyond ordinary
Unleash your originality with Affinity Collective
Your side-to-side digital service partner that uses analytics to inspire creativity
On Point
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2023 Highlights
In 2023, our focus on strategy and analytics paid off, with 7 million reach, a Net New Fans increase of 220%, and an average promoted Interaction Rate of 5.2%
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Decode South Africa’s Consumers
Affinity’s 5-page infographic offers a quick breakdown of South Africa’s key consumer segments for marketers to shape winning marketing strategies and brief agencies more effectively.
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2024 Content
Trends
Ready to take your content game to the next level this year? We’ve got the inside scoop on 8 essential trends that will help you stand out, captivate your audience, and achieve your goals.
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South Africa’s Digital Landscape
Keep plugged into South Africa’s digital transformation. The 2-page infographic illustrates where social media users engage, penetration of the top 5 social media platforms and drivers of brand discovery.
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From Insights to Impact. Research & Strategy Bundle R25,000*
Get Market Ready in Days! 12-question online survey, an actionable strategy and social media content pillars delivered to you in 10 working days. Know your audience. Grow your business through the power of insights. *Limited time offer. Excl. VAT.
Our Clients
Level Up
R3500,00
Build a powerful network and attract opportunities by investing in a 1-on-1 session to optimise your profile, expand your network, and achieve real results.
Dates: 3 Hours, online by appointment.
R4500,00
Dominate social media in 2 days. Hands-on training including content pillars and content plans, community management, copywriting, designing artwork, and how to use tools like Hootsuite, Canva, Brandwatch, and Meta Ads Manager.
Date: 11th and 12th September 2024, 7th and 8th November 2024, 6th and 7th February 2025
R1500,00
Master the financial skills marketers need. Learn to analyse P&Ls, forecast revenue and market share, and build persuasive presentations using waterfall/bubble graphs.
Dates: 14th August 2024, 11th December 2024
Online: 9 am to 1 pm
R3500,00
Hold your own in big business. Through individual and group exercises using a B2C brand, you will unpack target audiences and consumer profiles, develop a brand blueprint and positioning statement, and build an actionable brand plan.
Dates: 17th and 18th July 2024, 15th and 16th October 2024, 19th and 20th February 2025
The Grind
In 2023, our client brands reached over 7 million people in South Africa, increasing Net New Fans by 220% and an average promoted Interaction Rate of 5.2%.
From Corporate Communications to B2B, our focus is on delivering results with our clients realising an average promoted all-time Click Through Rate of 2,79% to 3,07%
Google Ads
Super C #SpinSummer Sizzles! 218% Click Surge, 8.3% Engagement, and Skyrocketing ROI. But the heat didn’t stop there! Google Video Ads added fuel to the fire, generating a view rate of 27.66%.
TikTok
Chippa Serving Up Flava on TikTok Chippa’s got the moves (and the views) on TikTok, thanks to the spice of Affinity Collective! ️Their promoted vids slapped with a 97.9% view rate, leaving audiences hungry for more. And with a frequency of 2.38, they’re keeping the peeps coming back for seconds (or thirds!)
Affinity Collective ranks as a top digital agency with Design Rush
