Beyond ordinary
Unleash your originality with Affinity Collective
Your side-to-side digital service partner that uses analytics to inspire creativity
On Point
Contact Us
2023 Highlights
In 2023, our focus on strategy and analytics paid off, with 7 million reach, a Net New Fans increase of 220%, and an average promoted Interaction Rate of 5.2%
Download
Decode South Africa’s Consumers
Affinity’s 5-page infographic offers a quick breakdown of South Africa’s key consumer segments for marketers to shape winning marketing strategies and brief agencies more effectively.
Download
2024 Content
Trends
Ready to take your content game to the next level this year? We’ve got the inside scoop on 8 essential trends that will help you stand out, captivate your audience, and achieve your goals.
Download
South Africa’s Digital Landscape
Keep plugged into South Africa’s digital transformation. The 2-page infographic illustrates where social media users engage, penetration of the top 5 social media platforms and drivers of brand discovery.
Contact Us
From Insights to Impact. Research & Strategy Bundle R25,000*
Get Market Ready in Days! 12-question online survey, an actionable strategy and social media content pillars delivered to you in 10 working days. Know your audience. Grow your business through the power of insights. *Limited time offer. Excl. VAT.
Our Clients
Level Up
R3500,00
Build a powerful network and attract opportunities by investing in a 1-on-1 session to optimise your profile, expand your network, and achieve real results.
Dates: 3 Hours, online by appointment.
R4500,00
Dominate social media in 2 days. Hands-on training including content pillars and content plans, community management, copywriting, designing artwork, and how to use tools like Hootsuite, Canva, Brandwatch, and Meta Ads Manager.
Date: 11th and 12th September 2024, 7th and 8th November 2024, 6th and 7th February 2025
R1500,00
Master the financial skills marketers need. Learn to analyse P&Ls, forecast revenue and market share, and build persuasive presentations using waterfall/bubble graphs.
Dates: 14th August 2024, 11th December 2024
Online: 9 am to 1 pm
R3500,00
Hold your own in big business. Through individual and group exercises using a B2C brand, you will unpack target audiences and consumer profiles, develop a brand blueprint and positioning statement, and build an actionable brand plan.
Dates: 17th and 18th July 2024, 15th and 16th October 2024, 19th and 20th February 2025
The Grind
In 2023, our client brands reached over 7 million people in South Africa, increasing Net New Fans by 220% and an average promoted Interaction Rate of 5.2%.
From Corporate Communications to B2B, our focus is on delivering results with our clients realising an average promoted all-time Click Through Rate of 2,79% to 3,07%
Google Ads
Super C #SpinSummer Sizzles! 218% Click Surge, 8.3% Engagement, and Skyrocketing ROI. But the heat didn’t stop there! Google Video Ads added fuel to the fire, generating a view rate of 27.66%.
TikTok
Chippa Serving Up Flava on TikTok Chippa’s got the moves (and the views) on TikTok, thanks to the spice of Affinity Collective! ️Their promoted vids slapped with a 97.9% view rate, leaving audiences hungry for more. And with a frequency of 2.38, they’re keeping the peeps coming back for seconds (or thirds!)
Affinity Collective ranks as a top digital agency with Design Rush