Gain the essential marketing skills to compete with the big players. Join our interactive workshop and learn marketing by doing.  Using a B2C case study with individual and group exercises, you will learn:

• Economic profiles and how to identify and unpack target audiences, build a consumer profile, and identify an actionable consumer insight.
• Develop a brand blueprint and positioning statement.
• Learn how to brief and manage agencies from an agency Creative Director.
• Build an outline for an actionable brand plan.