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Affinity Collective

About Us

WELCOME TO THE COLLECTIVE

Beyond ordinary. Unleash your originality with Affinity Collective.

Your side-by-side Digital and TTL Marketing partner, combining data-driven insights with bold creativity to deliver measurable results. Proudly B-BBEE Level 2 registered, we’re committed to driving impactful growth through innovative marketing solutions.

DRIVEN BY GROWTH.

POWERED BY PURPOSE.

Affinity Collective helps brands scale while giving young people the tools to launch successful careers in marketing.
Because we’re 51% owned by the non-profit Affinity Growth Collective, every business partnership
directly funds continuing education for the next generation.

We hire graduates with little or no experience, upskill and grow them.

Our webinars, workshops and skills programmes are designed to upskill youth with practical skills in marketing. We sponsor, on average, 2 free spaces in each course to uplift youth without funds.

KEY DIFFERENTIATORS

We thrive on the seamless fusion of creativity, unparalleled responsiveness, data-driven analytics for insights and
strategic finesse. This sets us apart as catalysts for innovative brand transformation, with a focus on impact,
engagement, and ROI using tools that track and listen.

01

Creativity

We bring ideas to life through bold thinking, innovative design, and a relentless drive to push creative boundaries.

02

Responsiveness

We prioritise agility and clear communication, ensuring timely responses and seamless collaboration at every touchpoint.

03

Analytics

We harness the power of data-driven insights to uncover opportunities, measure performance, and inform smarter decisions.

04

Strategy

We craft purposeful, results-oriented strategies that align vision with execution and drive sustainable growth.

MEET THE EXPERTS BEHIND YOUR SUCCESS

Our team is made up of forward-thinking specialists who blend expertise, creativity and strategic insight to drive meaningful
results. Together, we operate as an extension of your brand focused on delivering impact, fostering engagement and
unlocking growth through data-led decisions and collaborative execution.

Debbie Shepard

The Strategy & Digital Powerhouse

Steve Clayton

Award-Winning ATL
Visionary

Tongase Dhlakama

Brand Architect and Consumer Advocate

OUR IMPACT IN NUMBERS

Every metric tells a story of growth, performance, and strategic execution backed by data and driven by results.

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Increase in social media followers achieved across our portfolio in 2025.

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Responded to over 62K customer messages and comments across our portfolio in 2025.

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Paid Media Interaction rate delivered for the Truda Foods Portfolio in 2025

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Achieved a 7.77% Meta paid media click-through rate for Lovers+.

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Achieved an 8.06% TikTok paid media click-through rate for Lovers+.

EXPERT EXECUTION PROVEN SUCCESS

Our proven approach transforms strategy into measurable success driving impact, elevating performance and consistently delivering outcomes that matter.

5.0

Our Client Reviews

Customer experiences that
speak for themselves

    Purpose-led and inspiring. Always willing to share knowledge, upskill and push the boundaries. Affinity is an excellent strategic partner to drive business growth.

    Kate Ludwig

    Premier FMCG

      Affinity Collective in one word: Meticulous. Affinity Collective seemed to quickly understand my company's needs and requirements to produce the most professional output.

      Graham Audouin

      NAC Engineering

        Amazing company to work with, they not only have a strong business understanding they’re also creative and push the envelope. Will definitely recommend

        Elizabeth van Eeden

        Premier FMCG

        COMMON QUESTIONS

        Learn more about how our strategy, creativity and analytics come together to drive results.

        Do I need a TTL Brand Agency when digital is so prevalent?

        Keeping your communication consistent throughout everything that you put out is essential to your brand recognition and recall. Even if you predominantly talk through digital and social platforms, you will often need collateral that falls outside of this and as your business grows, this need will increase. Working with a TTL Brand Agency means that you only ever have to go to one source for all of your communication requirements and this prevents your messaging from being segmented and your brand diluted.

        How do I choose a top TTL Brand Agency?

        Look past the creative. Many agencies stop at the “big idea”. We don’t. At Affinity Collective, we fuel Beyond Ordinary creative with analytics and strategies that actually move the needle. We provide executive-level monthly reports so you can walk into any meeting with total confidence in your ROI. It’s world-class creative, backed by common-sense results.

        What should I expect my digital agency to deliver each month?

        Impact is about more than just checking boxes on a content plan. It’s about finding the right audience on the right platforms with a message that moves them. At Affinity Collective, we go Beyond Ordinary by applying a strategic lens to every click. We don’t just maximise your reach. We optimise your spend. Every month, you’ll receive a clear, executive-level report that translates Likes and Clicks into the only metric that truly matters… your ROI.

        Stay beyond ordinary.

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